Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future. I try to focus on that: What is the future really going to be? And how do we create it? And how do we power our organization to really focus on that and really drive it at a high rate? When I was working on Android, I felt guilty. It wasn’t what we were working on, it was a start-up, and I felt guilty. That was stupid! It was the future.

Always work hard on something uncomfortably exciting!

If you say you want to automate cars and save people's lives, the skills you need for that aren't taught in any particular discipline. I know - I was interested in working on automating cars when I was a Ph.D. student in 1995.

Over time, it's becoming more and more understood by people that we're acting in their interests. And that's a very, very powerful thing for our brand.

Being negative is not how we make progress, and the most important things are not zero sum.

I have a simple algorithm, which is, wherever you see paid researchers instead of grad students, that's not where you want to be doing research.

If we were motivated by money, we would have sold the company a long time ago and ended up on a beach.