Over time, it's becoming more and more understood by people that we're acting in their interests. And that's a very, very powerful thing for our brand.

Technology should do the hard work so people can do the things that make them the happiest in life.

Don't be evil- apparently people like it better than "Be good".

Basically, our goal is to organize the world's information and to make it universally accessible and useful.

If you’re not doing some things that are crazy, then you’re doing the wrong things.

Optimism is important. You have to be a little silly about the goals you are going to set. There is a phrase I learned in college called, 'having a healthy disregard for the impossible.' That is a really good phrase. You should try to do things that most people would not do.

Find the leverage in the world so you can be truly lazy.