We try to, when you come to Google, fulfill that need that you have as quickly as possible.

The "Be good" concept also comes up when we design our products. We want them to have positive social effects.

The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we're a long, long ways from that.

We are excited about Internet access in general. With better access to the Internet, people do more searches.

We believe strongly that in the long term, we will be better served - as shareholders and in all other ways - by a company that does good things for the world even if we forgo some short term gains. This is an important aspect of our culture and is broadly shared within the company.

Big companies have always needed and cooperated in areas where it made sense.

Almost everyone who has had an idea that's somewhat revolutionary or wildly successful was first told they're insane.