We try to, when you come to Google, fulfill that need that you have as quickly as possible.

It's very hard to fail completely, if you aim high enough.

I think it is often easier to make progress on mega-ambitious dreams. I know that sounds completely nuts. But, since no one else is crazy enough to do it, you have little competition. There are so few people this crazy that I feel like I know them all by first name. They all travel as if they are pack dogs and stick to each other like glue. The best people want to work the big challenges.

My job as a leader is to make sure everybody in the company has great opportunities, and that they feel they're having a meaningful impact and are contributing to the good of society. As a world, we're doing a better job of that. My goal is for Google to lead, not follow that.

We chose it because we deal with huge amounts of data. Besides, it sounds really cool.

You know what it's like to wake up in the middle of the night with a vivid dream? And you know that if you don't have a pencil and pad by the bed, it will be completely gone by the next morning. Sometimes it's important to wake up and stop dreaming. When a really great dream shows up, grab it.

We have always believed that it's possible to make money without being evil.