Every story I read about Google is about us vs some other company, or something else, and I really don't find that interesting. We should be building great things that don't exist. Being negative is not how we make progress.

For me, privacy and security are really important. We think about it in terms of both: You can't have privacy without security.

Artificial intelligence would be the ultimate version of Google. The ultimate search engine that would understand everything on the Web. It would understand exactly what you wanted, and it would give you the right thing. We're nowhere near doing that now. However, we can get incrementally closer to that, and that is basically what we work on.

You need to get one thing done well, or else you don't have permission to do anything else.

If you look at the people who have high impact, they have pretty general knowledge. They don't have a really narrowly focused education.

I like going to Burning Man, for example. That's an environment where people can try out different things. I think as technologists we should have some safe places where we can try out some new things and figure out what is the effect on society, what's the effect on people, without having to deploy kind of into the normal world.

We have always wanted Google to be a company that is deserving of great love. But we recognize this is an ambitious goal because most large companies are not well-loved, or even seemingly set up with that in mind. We're lucky to have a very direct relationship with our users, which creates a strong incentive for us to do the right thing .