Our goal is long-term growth in revenue and absolute profit - so we invest aggressively in future innovation while tightly managing our short-term costs.

You can try to control people, or you can try to have a system that represents reality. I find that knowing what's really happening is more important than trying to control people.

Serving our end users is at the heart of what we do and remains our number one priority.

We're at maybe 1% of what is possible. Despite the faster change, we're still moving slow relative to the opportunities we have. I think a lot of that is because of the negativity... Every story I read is Google vs someone else. That's boring. We should be focusing on building the things that don't exist.

Over time, it's becoming more and more understood by people that we're acting in their interests. And that's a very, very powerful thing for our brand.

We try to, when you come to Google, fulfill that need that you have as quickly as possible.

You know what it's like to wake up in the middle of the night with a vivid dream? And you know that if you don't have a pencil and pad by the bed, it will be completely gone by the next morning. Sometimes it's important to wake up and stop dreaming. When a really great dream shows up, grab it.