Our goal is long-term growth in revenue and absolute profit - so we invest aggressively in future innovation while tightly managing our short-term costs.

Technology should do the hard work, so you can get on and live your life. We're only at one percent of what's possible, and we're moving slow relative to the opportunity we have.

We really care about our brand. We really want it to stand for high quality. We want people to be excited about it, for it to be fun.

If we were motivated by money, we would have sold the company a long time ago and ended up on a beach.

The "Be good" concept also comes up when we design our products. We want them to have positive social effects.

We have always tried to concentrate on the long term, and to place bets on technology we believe will have a significant impact over time. It's hard to imagine now, but when we started Google most people thought search was a solved problem and that there was no money to be made apart from some banner advertising. We felt the exact opposite: that search quality was very poor, and that awesome user experiences would clearly make money.

You know what it's like to wake up in the middle of the night with a vivid dream? And you know that if you don't have a pencil and pad by the bed, it will be completely gone by the next morning. Sometimes it's important to wake up and stop dreaming. When a really great dream shows up, grab it.