We chose it because we deal with huge amounts of data. Besides, it sounds really cool.

How exciting is it to come to work if the best you can do is trounce some other company that does roughly the same thing?

You treat people with respect, they tend to return the favor to the company.

Find the leverage in the world so you can be truly lazy.

We really care about our brand. We really want it to stand for high quality. We want people to be excited about it, for it to be fun.

Every story I read about Google is about us vs some other company, or something else, and I really don't find that interesting. We should be building great things that don't exist. Being negative is not how we make progress.

The amazing thing is that we're part of people's daily lives, like brushing their teeth. It's just something they do throughout the day while working, buying things, deciding what to do after work and much more. Google has been accepted as part of people's lives.