I like going to Burning Man, for example. That's an environment where people can try out different things. I think as technologists we should have some safe places where we can try out some new things and figure out what is the effect on society, what's the effect on people, without having to deploy kind of into the normal world.

We really care about our brand. We really want it to stand for high quality. We want people to be excited about it, for it to be fun.

You don't need to have a 100-person company to develop that idea.

Especially in technology, we need revolutionary change, not incremental change.

It is often easier to make progress on mega-ambitious dreams. ... Since no one else is crazy enough to do it, you have little competition.

As we transition from one screen to multiscreens, Google has enormous opportunities to innovate and drive ever higher monetization. Just like Search in 2000.

You can try to control people, or you can try to have a system that represents reality. I find that knowing what's really happening is more important than trying to control people.