I like going to Burning Man, for example. That's an environment where people can try out different things. I think as technologists we should have some safe places where we can try out some new things and figure out what is the effect on society, what's the effect on people, without having to deploy kind of into the normal world.

Don't be evil- apparently people like it better than "Be good".

It's very hard to fail completely, if you aim high enough.

I feel like my job as CEO is always to be pushing people ahead.

How exciting is it to come to work if the best you can do is trounce some other company that does roughly the same thing?

We have always wanted Google to be a company that is deserving of great love. But we recognize this is an ambitious goal because most large companies are not well-loved, or even seemingly set up with that in mind. We're lucky to have a very direct relationship with our users, which creates a strong incentive for us to do the right thing .

If you can run the company a bit more collaboratively, you get a better result, because you have more bandwidth and checking and balancing going on.