We have always wanted Google to be a company that is deserving of great love. But we recognize this is an ambitious goal because most large companies are not well-loved, or even seemingly set up with that in mind. We're lucky to have a very direct relationship with our users, which creates a strong incentive for us to do the right thing .

It is a tremendous responsibility for us to have all the eyes focused on what we do and give people exactly what they need when they ask for it.

The amazing thing is that we're part of people's daily lives, like brushing their teeth. It's just something they do throughout the day while working, buying things, deciding what to do after work and much more. Google has been accepted as part of people's lives.

Small groups of people can have a really huge impact.

The "Be good" concept also comes up when we design our products. We want them to have positive social effects.

If we were motivated by money, we would have sold the company a long time ago and ended up on a beach.

We believe strongly that in the long term, we will be better served - as shareholders and in all other ways - by a company that does good things for the world even if we forgo some short term gains. This is an important aspect of our culture and is broadly shared within the company.