Our mission is to organize the world's information. Clearly, the more information we have when we do a search, the better it's going to work.

Basically, our goal is to organize the world's information and to make it universally accessible and useful.

Don't be evil- apparently people like it better than "Be good".

Over time, it's becoming more and more understood by people that we're acting in their interests. And that's a very, very powerful thing for our brand.

We should be focusing on building things that do not exist.

If your business is static, you're likely to have issues.

You need to invent things and you need to get them to people. You need to commercialize those inventions. Obviously, the best way we've come up with doing that is through companies.