Our mission is to organize the world's information. Clearly, the more information we have when we do a search, the better it's going to work.

The "Be good" concept also comes up when we design our products. We want them to have positive social effects.

It is a tremendous responsibility for us to have all the eyes focused on what we do and give people exactly what they need when they ask for it.

I feel like my job as CEO is always to be pushing people ahead.

Part of our brand is that we're pretty understated in what we do. If you look at other technology companies, they might preannounce things, and it will be a couple years before they really happen, and they don't happen in the way they said they would.

If we were motivated by money, we would have sold the company a long time ago and ended up on a beach.

Don't be evil- apparently people like it better than "Be good".