I look at what's going on in our society and what's pissing me off at the moment and I just get my basic gut reaction to that and that gut reaction usually becomes the title of the book.

Dreams don't come true. Plans come true!

I looked at the fact that people were in such financial trouble I said well people are broke because they want to be.

I've read over 4,000 books in the last 20+ years. I don't know anybody who's read more books than I have. I read all the time. I read very, very fast. People say, "Larry, it's statistically impossible for you to have read that many books."

Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.

I'm not so good at just throwing out facts and figures and education and all that. I tell stories to captivate, that give people... that touch people emotionally.

Work faster, smarter and harder