There are four basic emotions - mad, sad, glad and scared. And if you touch those emotions then you can grab your audience, your reader.

Learn what you are good at and exploit it in service to others.

Be the person others can count on to get things done

Don’t measure busywork. Don’t measure activity. Measure accomplishment. It doesn’t matter what people do as much as it matters what they get done.

Go to your checkbook and see what you spend money on. In an instant, you will know what is important to you because your money goes toward it.

When you miss the target, never in history has it been the target's fault. Ya gotta take responsibility!

The title's more important than the book.