There are four basic emotions - mad, sad, glad and scared. And if you touch those emotions then you can grab your audience, your reader.

The title's more important than the book.

I looked at the fact that people were in such financial trouble I said well people are broke because they want to be.

You can't write a book and just expect it to sell itself, you know. We're not building that better mousetrap and waiting for the world to beat a path to our dear. You've got to build a market for your book.

Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.

The right thing to do usually comes straight from your gut. When you work fast, you tend to work more from the gut, because your mind simply doesn't have as much time to justify an easier way to do things.

Learn what you are good at and exploit it in service to others.