Success is not a secret – it never has been. There are only a few really good ideas and not one of them is a secret.

I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.

I've read over 4,000 books in the last 20+ years. I don't know anybody who's read more books than I have. I read all the time. I read very, very fast. People say, "Larry, it's statistically impossible for you to have read that many books."

The title's more important than the book.

I think it's more helpful to keep your books sort of a singular focus. Get it said, get it said well, fascinate people with your words and then write another book.

Every single person on the planet is rewarded for one thing and one thing only, and that is for serving other people. The more you serve others, the higher your reward.

You have to move beyond that vision of the way your life has always looked and begin to picture your life as you want it to look.