Discover your uniqueness and learn to exploit it in the service of others, and you are guaranteed success, happiness, and prosperity.

Don't educate people; touch them emotionally. Remember that people want to be scared or they want to be made happy or they want to be made sad.

Don't be different. Different scares people. People won't spend their money on different. They will, however, pay a premium for unique.

When I'm writing a book - say I'm going to write a parenting book. I'll go out and buy the 100 top parenting books and I will read those, not so I can copy them for sure.

Success comes from what you do, not from what you say you are going to do.

I've been very fortunate at having good titles but I just think in terms of titles. I'm doing a workshop now where people write books and they come and I name their books for them. I'm good with titles.

I think shorter books are going to become more and more of the trend. So I don't think you have to write big, big, long books.