Discover your uniqueness and learn to exploit it in the service of others, and you are guaranteed success, happiness, and prosperity.

When I'm writing a book - say I'm going to write a parenting book. I'll go out and buy the 100 top parenting books and I will read those, not so I can copy them for sure.

Dreams don't come true. Plans come true!

Success is not a secret – it never has been. There are only a few really good ideas and not one of them is a secret.

There are two things you will never be without: One is your reputation and the other is your credit rating.

I write titles that are confrontational. I write titles that make people want to pick up a book and find out more about it. I write good books; I write great titles though.

Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.