I looked at the fact that people were in such financial trouble I said well people are broke because they want to be.

I think that people have to have a story. When you tell a story, most people are not good storytellers because they think it's about them. You have to make your story, whatever story it is you're telling, their story. So you have to get good at telling a story so they can identify themselves in your story.

Be the person others can count on to get things done

Find a problem that you can provide a solution to.

Be the kind of person others admire, can count on, trust, and enjoy spending time with. After you have developed that reputation, people will start to ask you what you do and you will be amazed at how many people will want to work with you. You will attract others based on your character.

I have done the merry-go-round and I have ridden the roller-coaster. I have made my choice. I choose the roller-coaster. There is more risk when you choose the roller-coaster, but at least you will know you have lived.

Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.