I looked at the fact that people were in such financial trouble I said well people are broke because they want to be.

Don't be different. Different scares people. People won't spend their money on different. They will, however, pay a premium for unique.

People don't give a damn about you and they don't give a damn about your story and they don't give a damn about your content. They only give a damn that you, your content, your story can bring value to them.

All talk is just that: talk. All the words written on these pages are just that: words. If you want things to get better, take action. Don't just talk about it. Don't just read and think about it. Do it.

Stress comes from knowing what is right and doing what is wrong

I think it's more helpful to keep your books sort of a singular focus. Get it said, get it said well, fascinate people with your words and then write another book.

The premise, to me, is the most important thing that you have to know going in. It's the problem as you see it. So I write down the problem as I see it. That is the premise for my book.