I looked at the fact that people were in such financial trouble I said well people are broke because they want to be.

Be the person others can count on to get things done

The title's more important than the book.

I have discovered that enemies will buy your books as much as your fans buy your books because they're looking for something new to hate you for.

When you miss the target, never in history has it been the target's fault. Ya gotta take responsibility!

Success is not a secret – it never has been. There are only a few really good ideas and not one of them is a secret.

Don't be different. Different scares people. People won't spend their money on different. They will, however, pay a premium for unique.