My brand was always going to be based on my personality. I didn't want people hiring me for what I said. I wanted them hiring me for who I am.
Larry WingetYou are not paid to work hard. In fact, you are not paid for effort at all. You are paid for results. It's not what you do; it's what you get done.
Larry WingetDon't be different. Different scares people. People won't spend their money on different. They will, however, pay a premium for unique.
Larry Winget