Never build yourself up by tearing another down.

I've been very, very successful at building probably the most recognizable, physically recognizable brand in personal development.

The premise, to me, is the most important thing that you have to know going in. It's the problem as you see it. So I write down the problem as I see it. That is the premise for my book.

I think that people have to have a story. When you tell a story, most people are not good storytellers because they think it's about them. You have to make your story, whatever story it is you're telling, their story. So you have to get good at telling a story so they can identify themselves in your story.

The world, and therefore the workplace, is full of idiots. And the reality of life is that when you get rid of one idiot, another will show up to take his place. It's the curse of humanity.

It seems to me most people make the mistake of never building a following where they are considered a resource to their fan base so when they do release the book there will be somebody there to buy it.

If you're not booked, you're not any good!