If it's a good idea, do it today. Not tomorrow. A good idea rarely gets better over time.

The title's more important than the book.

Don't educate people; touch them emotionally. Remember that people want to be scared or they want to be made happy or they want to be made sad.

People don't give a damn about you and they don't give a damn about your story and they don't give a damn about your content. They only give a damn that you, your content, your story can bring value to them.

I've been very fortunate at having good titles but I just think in terms of titles. I'm doing a workshop now where people write books and they come and I name their books for them. I'm good with titles.

Success comes from what you do, not from what you say you are going to do.

I looked at the fact that people were in such financial trouble I said well people are broke because they want to be.