It seems to me most people make the mistake of never building a following where they are considered a resource to their fan base so when they do release the book there will be somebody there to buy it.

As your employer, if I see that you have to work hard to get your results, yet your coworkers achieve their results with little effort, don't be surprised if I'm not all that impressed with your hard work.

Love brings about passion and passion is always marketable.

If you're selling information - and I have a lot of friends who write a lot of bestselling books and they're selling information. They don't need to have a picture on the cover at all because they are not important. They're secondary to their information. To me, the information is secondary to me.

Don't educate people; touch them emotionally. Remember that people want to be scared or they want to be made happy or they want to be made sad.

It is a solid business principle that people who enjoy what they do are better at what they do.

The title's more important than the book.