Few people will turn to themselves to take responsibility for their results until they have exhausted all opportunities to blame someone else.
Larry WingetYou are not paid to work hard. In fact, you are not paid for effort at all. You are paid for results. It's not what you do; it's what you get done.
Larry WingetBranding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.
Larry Winget