I have discovered that enemies will buy your books as much as your fans buy your books because they're looking for something new to hate you for.

No matter what I'm talking about, I can involve you into the story where you think it's you doing it. You're living it. I can remind you of things that went on in your life so you go, man I had that happen to me. I've been there. I've done that.

People don't give a damn about you and they don't give a damn about your story and they don't give a damn about your content. They only give a damn that you, your content, your story can bring value to them.

If you're selling information - and I have a lot of friends who write a lot of bestselling books and they're selling information. They don't need to have a picture on the cover at all because they are not important. They're secondary to their information. To me, the information is secondary to me.

Most of the stats say that 90% of people who buy a book or check one out of a library would never get past the first chapter. To me, the title better say everything there is to say about the book.

Be authentic. Don't try to be someone you aren't. You'll hate yourself for it & the effort to maintain the facade will exhaust you. BE REAL! Many won't like the real you but that's better than having people adore the person that isn't you at all

I've been very fortunate at having good titles but I just think in terms of titles. I'm doing a workshop now where people write books and they come and I name their books for them. I'm good with titles.