When I'm writing a book - say I'm going to write a parenting book. I'll go out and buy the 100 top parenting books and I will read those, not so I can copy them for sure.

Few people will turn to themselves to take responsibility for their results until they have exhausted all opportunities to blame someone else.

As your employer, if I see that you have to work hard to get your results, yet your coworkers achieve their results with little effort, don't be surprised if I'm not all that impressed with your hard work.

You can't write a book and just expect it to sell itself, you know. We're not building that better mousetrap and waiting for the world to beat a path to our dear. You've got to build a market for your book.

I write titles that are confrontational. I write titles that make people want to pick up a book and find out more about it. I write good books; I write great titles though.

Success is not a secret – it never has been. There are only a few really good ideas and not one of them is a secret.

Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.