When I'm writing a book - say I'm going to write a parenting book. I'll go out and buy the 100 top parenting books and I will read those, not so I can copy them for sure.

The premise, to me, is the most important thing that you have to know going in. It's the problem as you see it. So I write down the problem as I see it. That is the premise for my book.

It is a solid business principle that people who enjoy what they do are better at what they do.

It seems to me most people make the mistake of never building a following where they are considered a resource to their fan base so when they do release the book there will be somebody there to buy it.

If life is no fun, it is because you are no fun. Your life is always a reflection of who you are... Try this: Stop taking things, including yourself, so seriously. Life is not as complicated as you have made it out to be.

I've been very fortunate at having good titles but I just think in terms of titles. I'm doing a workshop now where people write books and they come and I name their books for them. I'm good with titles.

I looked at the fact that people were in such financial trouble I said well people are broke because they want to be.