The title's more important than the book.

You have to move beyond that vision of the way your life has always looked and begin to picture your life as you want it to look.

Don't educate people; touch them emotionally. Remember that people want to be scared or they want to be made happy or they want to be made sad.

The premise, to me, is the most important thing that you have to know going in. It's the problem as you see it. So I write down the problem as I see it. That is the premise for my book.

Find a problem that you can provide a solution to.

I think that people have to have a story. When you tell a story, most people are not good storytellers because they think it's about them. You have to make your story, whatever story it is you're telling, their story. So you have to get good at telling a story so they can identify themselves in your story.

Do what you say you are going to do, when you say you are going to do it, in the way you said you were going to do it.