Don't educate people; touch them emotionally. Remember that people want to be scared or they want to be made happy or they want to be made sad.

I write titles that are confrontational. I write titles that make people want to pick up a book and find out more about it. I write good books; I write great titles though.

Be authentic. Don't try to be someone you aren't. You'll hate yourself for it & the effort to maintain the facade will exhaust you. BE REAL! Many won't like the real you but that's better than having people adore the person that isn't you at all

I've been very fortunate at having good titles but I just think in terms of titles. I'm doing a workshop now where people write books and they come and I name their books for them. I'm good with titles.

Learn what you are good at and exploit it in service to others.

You can’t step up to the next level as long as you keep one foot on the lower level.

The world, and therefore the workplace, is full of idiots. And the reality of life is that when you get rid of one idiot, another will show up to take his place. It's the curse of humanity.