Don't educate people; touch them emotionally. Remember that people want to be scared or they want to be made happy or they want to be made sad.

Be the kind of person others admire, can count on, trust, and enjoy spending time with. After you have developed that reputation, people will start to ask you what you do and you will be amazed at how many people will want to work with you. You will attract others based on your character.

Be the person others can count on to get things done

I write titles that are confrontational. I write titles that make people want to pick up a book and find out more about it. I write good books; I write great titles though.

My brand was always going to be based on my personality. I didn't want people hiring me for what I said. I wanted them hiring me for who I am.

You are not paid to work hard. In fact, you are not paid for effort at all. You are paid for results. It's not what you do; it's what you get done.

Abandoning who people think you are and becoming who you really are is a simple concept, but sometimes it is very hard to do. It isn't easy to give up others' ideas of who you are. Yet the key to success is to discover your uniqueness and to exploit it. Your authentic persona, either personal or corporate, is the key to your prosperity.