Reward the behavior you want repeated.

Don't be different. Different scares people. People won't spend their money on different. They will, however, pay a premium for unique.

It seems to me most people make the mistake of never building a following where they are considered a resource to their fan base so when they do release the book there will be somebody there to buy it.

If it's a good idea, do it today. Not tomorrow. A good idea rarely gets better over time.

There are four basic emotions - mad, sad, glad and scared. And if you touch those emotions then you can grab your audience, your reader.

Do what you say you are going to do, when you say you are going to do it, in the way you said you were going to do it.

Learn what you are good at and exploit it in service to others.