Reward the behavior you want repeated.

The premise, to me, is the most important thing that you have to know going in. It's the problem as you see it. So I write down the problem as I see it. That is the premise for my book.

Don’t measure busywork. Don’t measure activity. Measure accomplishment. It doesn’t matter what people do as much as it matters what they get done.

I have discovered there are only a handful of good ideas in the whole world. You already know them. You have heard them your entire life. Here are some of the main keys to being more successful: Take personal responsibility. Things change, so be flexible. Work smart and work hard. Serve others well. Be nice to others. Be optimistic. Have goals; want something big for yourself. Stay focused. Keep learning. Become excellent at what you do. Trust your gut. When in doubt, take action. Earn all you can. Save all you can. Give all you can. Enjoy all you've got. Above all keep it simple.

Love brings about passion and passion is always marketable.

Reward the behavior you want repeated.

I've been very, very successful at building probably the most recognizable, physically recognizable brand in personal development.