Reward the behavior you want repeated.

If you're not booked, you're not any good!

Don't educate people; touch them emotionally. Remember that people want to be scared or they want to be made happy or they want to be made sad.

Work faster, smarter and harder

Find a problem that you can provide a solution to.

You are not paid to work hard. In fact, you are not paid for effort at all. You are paid for results. It's not what you do; it's what you get done.

The right thing to do usually comes straight from your gut. When you work fast, you tend to work more from the gut, because your mind simply doesn't have as much time to justify an easier way to do things.