Don't be different. Different scares people. People won't spend their money on different. They will, however, pay a premium for unique.
Larry WingetYou can't write a book and just expect it to sell itself, you know. We're not building that better mousetrap and waiting for the world to beat a path to our dear. You've got to build a market for your book.
Larry WingetBe confident. There is no one who is not attracted to confidence. Women dig it. Men love it. Confidence adds hair, drops ten pounds, and takes off ten years.
Larry Winget