I have people who buy my books just so they can sit them around and show them off because of the titles, especially the Shut Up, Stop Whining and the Grow a Pair. So the title is very, very important.

Go to your checkbook and see what you spend money on. In an instant, you will know what is important to you because your money goes toward it.

There are four basic emotions - mad, sad, glad and scared. And if you touch those emotions then you can grab your audience, your reader.

Abandoning who people think you are and becoming who you really are is a simple concept, but sometimes it is very hard to do. It isn't easy to give up others' ideas of who you are. Yet the key to success is to discover your uniqueness and to exploit it. Your authentic persona, either personal or corporate, is the key to your prosperity.

Your thoughts, your words, and your actions created the life you are living. You create your results—no one else.

I think shorter books are going to become more and more of the trend. So I don't think you have to write big, big, long books.

The right thing to do usually comes straight from your gut. When you work fast, you tend to work more from the gut, because your mind simply doesn't have as much time to justify an easier way to do things.