I have people who buy my books just so they can sit them around and show them off because of the titles, especially the Shut Up, Stop Whining and the Grow a Pair. So the title is very, very important.

I have done the merry-go-round and I have ridden the roller-coaster. I have made my choice. I choose the roller-coaster. There is more risk when you choose the roller-coaster, but at least you will know you have lived.

It is a solid business principle that people who enjoy what they do are better at what they do.

What you think of me is none of my business.

Don’t measure busywork. Don’t measure activity. Measure accomplishment. It doesn’t matter what people do as much as it matters what they get done.

I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.

There are four basic emotions - mad, sad, glad and scared. And if you touch those emotions then you can grab your audience, your reader.