I have people who buy my books just so they can sit them around and show them off because of the titles, especially the Shut Up, Stop Whining and the Grow a Pair. So the title is very, very important.

I write titles that are confrontational. I write titles that make people want to pick up a book and find out more about it. I write good books; I write great titles though.

I looked at the fact that people were in such financial trouble I said well people are broke because they want to be.

I think shorter books are going to become more and more of the trend. So I don't think you have to write big, big, long books.

If you're not booked, you're not any good!

Success is not a secret – it never has been. There are only a few really good ideas and not one of them is a secret.

It seems to me most people make the mistake of never building a following where they are considered a resource to their fan base so when they do release the book there will be somebody there to buy it.