I have people who buy my books just so they can sit them around and show them off because of the titles, especially the Shut Up, Stop Whining and the Grow a Pair. So the title is very, very important.

I think one of the mistakes typically with authors is they have written more books than they've read.

Clean up your own backyard. Change by example. Just be the way you want others to be and hope they pay attention.

The premise, to me, is the most important thing that you have to know going in. It's the problem as you see it. So I write down the problem as I see it. That is the premise for my book.

Stress comes from knowing what is right and doing what is wrong

You can’t step up to the next level as long as you keep one foot on the lower level.

Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.