I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.

Don't educate people; touch them emotionally. Remember that people want to be scared or they want to be made happy or they want to be made sad.

Reward the behavior you want repeated.

Do what you say you are going to do, when you say you are going to do it, in the way you said you were going to do it.

Every single person on the planet is rewarded for one thing and one thing only, and that is for serving other people. The more you serve others, the higher your reward.

Stress comes from knowing what is right and doing what is wrong

Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.