I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.

Your thoughts, your words, and your actions created the life you are living. You create your results—no one else.

I have discovered that enemies will buy your books as much as your fans buy your books because they're looking for something new to hate you for.

If you're selling information - and I have a lot of friends who write a lot of bestselling books and they're selling information. They don't need to have a picture on the cover at all because they are not important. They're secondary to their information. To me, the information is secondary to me.

Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.

I think that people have to have a story. When you tell a story, most people are not good storytellers because they think it's about them. You have to make your story, whatever story it is you're telling, their story. So you have to get good at telling a story so they can identify themselves in your story.

Reward the behavior you want repeated.