Everyone starts out with nobody listening to them and nobody to listen to. How and who you add determines what Twitter will become for you.
Laura FittonEffective results come from knowing what's in it for them. What's your community there for and how you can nurture it?
Laura FittonAsk what you can do for influencers, not what influencers can do for you - develop relationships!
Laura FittonRelationships matter above all, and that you build relationships by making yourself useful, not annoying. The PR practitioner should focus on providing helpful service to the journalist whenever possible. Help them source good story ideas, provide sources with intelligent contributions to make, thank them for their time and attention.
Laura Fitton