Everyone starts out with nobody listening to them and nobody to listen to. How and who you add determines what Twitter will become for you.

Effective results come from knowing what's in it for them. What's your community there for and how you can nurture it?

Focus on the core problem your business solves & put out lots of content & enthusiasm, & ideas about how to solve that problem.

Ask what you can do for influencers, not what influencers can do for you - develop relationships!

Have courage. It clears the way for things that need to be.

Helpful is the new viral.

Twitter marketing in 4 words: Listen. Learn. Care. Serve.