Everyone starts out with nobody listening to them and nobody to listen to. How and who you add determines what Twitter will become for you.

Relationships matter above all, and that you build relationships by making yourself useful, not annoying. The PR practitioner should focus on providing helpful service to the journalist whenever possible. Help them source good story ideas, provide sources with intelligent contributions to make, thank them for their time and attention.

Influence is providing attention and value to others.

Helpful is the new viral.

Have courage. It clears the way for things that need to be.

If you can't quit no matter how hard you try, then you have a chance to succeed.

Focus on the core problem your business solves & put out lots of content & enthusiasm, & ideas about how to solve that problem.