Have courage. It clears the way for things that need to be.

Effective results come from knowing what's in it for them. What's your community there for and how you can nurture it?

Focus on the core problem your business solves & put out lots of content & enthusiasm, & ideas about how to solve that problem.

If you can't quit no matter how hard you try, then you have a chance to succeed.

Relationships matter above all, and that you build relationships by making yourself useful, not annoying. The PR practitioner should focus on providing helpful service to the journalist whenever possible. Help them source good story ideas, provide sources with intelligent contributions to make, thank them for their time and attention.

You earn influence by giving value and attention to other people. BE USEFUL!

Influence is providing attention and value to others.