Focus on the core problem your business solves & put out lots of content & enthusiasm, & ideas about how to solve that problem.
Effective results come from knowing what's in it for them. What's your community there for and how you can nurture it?
Helpful is the new viral.
You earn influence by giving value and attention to other people. BE USEFUL!
Want more Twitter followers? Take care of the ones you have FIRST!
Influence is providing attention and value to others.