The notion of Victoria should be a ladies' paradise. If men like Victoria's Secret, that's kind of a bonus, but in my imagination they should feel uncomfortable when they're in the store, if there's no mahogany paneling, there's nothing that's welcoming. This is a ladies' paradise. And that thinking goes into the design of the store, the fitting rooms, the fabric, the display. It's all from the lady's point of view. It has nothing to do with men.
Les WexnerAsk yourself: What forms the decisions you make? What is it that gnaws at you? What are your crucible moments?
Les WexnerMy view is that everything begins with the customer. If you know the customer, then you can match the merchandise and then you can market it. The marketing is kind of the icing. The foundation is the cake. That's the merchandise. Then the question is, "Do the customers want cake, or do they want cupcakes or donuts. What is it?"
Les WexnerI think I'm determined. And I think if you're determined, you're right. Your behavior is exactly the same when you're stubborn, except then you're wrong. And so, there's times when I'm wrong, and I'd say, "Well, you were the dark side of determined." But I think determination, you know, it's like have an idea, think about the idea, the risks involved. What does it take to get from here to there? And then once you make the choice, you just keep going.
Les WexnerI think a lot of people would assume that my job is more about supermodels and naked ladies and all that, and no, it's just really about fashion, merchandise and customers. So the obviously sexy parts - you get to go to the fashion show and all that stuff. It's really just business. That's my story. I'm sticking to it.
Les Wexner