I think what I've tried to do is make the world a better place. I think that's what's really important. Nobody remembers who sold the most togas in Rome. In terms of legacy, people remember the great villains more than they remember the great heroes. So I think how you feel about yourself is the most significant question. What do you say about yourself when you put your head on the pillow? Are you really proud of what you're doing and the way you're doing it? I think it's really a fundamental question.
Les WexnerI think it's good to have your own selfish interests, whether it's liking chocolate ice cream or wanting a new car. It's just human nature is that. We have our own selfish interests. I think we have interests that go beyond our self to friends, to family first, maybe to friends, maybe to community. I think that's important to think about those spheres of influence that radiate from you.
Les WexnerMy view is that everything begins with the customer. If you know the customer, then you can match the merchandise and then you can market it. The marketing is kind of the icing. The foundation is the cake. That's the merchandise. Then the question is, "Do the customers want cake, or do they want cupcakes or donuts. What is it?"
Les WexnerIf your life lease, your existence was canceled tomorrow, what would you wish you had done? What are the things you would like to impact? Start on those and you can change the world. Maybe you can only make your neighborhood a little bit better, or make someone's life a little bit better. Isn't that the kind of purpose?
Les Wexner