Media literacy is not just important, it's absolutely critical. It's going to make the difference between whether kids are a tool of the mass media or whether the mass media is a tool for kids to use.
Linda Ellerbeein television the product is not the program; the product is the audience and the consumer of that product is the advertiser. The advertiser does not 'buy' a news program. He buys an audience.
Linda EllerbeeIf you believe in your heart that you are right, you must fight with all your might to do it your way. Only dead fish swim with the stream all the time.
Linda EllerbeeSome of my colleagues want to be The Anchorman on the Mount. Others see themselves as the Ace Reporter. Because of 60 Minutes, there's a whole herd of them determined to be The Grand Inquisitor and a heady number want only to be The Friendliest Anchor on the Block. At least one wants to be Jesus.
Linda Ellerbee