That's such a wonderful thing about the mixing process is when you write the demo or the track, [and] it sort of goes through a couple of different changes and you don't really know what tracks are going to end up working out.

I think in this day and age it's very important.

That's such a wonderful thing about the mixing process is when you write the demo or the track, [and] it sort of goes through a couple of different changes and you don't really know what tracks are going to end up working out.

I think it's almost a unique control that artists can have now more than they ever did, I think if you don't be proactive about how you want your music to be visually represented, I think other people will do it for you - so how comfortable are you with people putting their own two cents on it?

Growing up with Tumblr, I can imagine if I was fourteen now being in high school and being on Tumblr all the time in class - that must be such an annoying thing for teachers to have to deal with!

Which even though we do have a very visual aesthetic and identity, we love it when people make their own videos to the music.

I've got pages and pages of snippets of stuff, and if Max [Hershenow] sends me a track to write to I'll go through all the stuff and the initial reaction of gut and how it makes me feel and I'll sort of go from there and start pulling my favourite pieces of my lyrics and that will be a very literal word collage and from there I'll sculpt it for and whatever reason the song sort of presents itself. It's a bizarre process.