"Pop" was a dirty word for a really long time and it feels like that's not the case anymore.

I think in this day and age it's very important.

Which even though we do have a very visual aesthetic and identity, we love it when people make their own videos to the music.

I can imagine for some bands the ability to make your sound and make your identity known could be challenging.

It's funny, I write lyrics in a bizarre way - I'm always writing lyrics, mostly when we're traveling or walking around New York, that's when I'm writing most of the stuff.

"Pop" was a dirty word for a really long time and it feels like that's not the case anymore.

I think something for us that we're always interested in is how people interpret the music or the band for themselves, and that sort of level of interactivity for us specifically is really awesome, but I can imagine for some bands the ability to make your sound and make your identity known could be challenging.