I love Tumblr, I love it, it's like collaging and collecting images, it's such a fun thing to do, it's something that's really therapeutic and I don't really know why.

Which even though we do have a very visual aesthetic and identity, we love it when people make their own videos to the music.

I've got pages and pages of snippets of stuff, and if Max [Hershenow] sends me a track to write to I'll go through all the stuff and the initial reaction of gut and how it makes me feel and I'll sort of go from there and start pulling my favourite pieces of my lyrics and that will be a very literal word collage and from there I'll sculpt it for and whatever reason the song sort of presents itself. It's a bizarre process.

I can imagine for some bands the ability to make your sound and make your identity known could be challenging.

I think if you don't be proactive about how you want your music to be visually represented, I think other people will do it for you.

I think in this day and age it's very important.

I love Tumblr, I love it, it's like collaging and collecting images, it's such a fun thing to do, it's something that's really therapeutic and I don't really know why.