It's funny, I write lyrics in a bizarre way - I'm always writing lyrics, mostly when we're traveling or walking around New York, that's when I'm writing most of the stuff.

Which even though we do have a very visual aesthetic and identity, we love it when people make their own videos to the music.

"Pop" was a dirty word for a really long time and it feels like that's not the case anymore.

I've got pages and pages of snippets of stuff, and if Max [Hershenow] sends me a track to write to I'll go through all the stuff and the initial reaction of gut and how it makes me feel and I'll sort of go from there and start pulling my favourite pieces of my lyrics and that will be a very literal word collage and from there I'll sculpt it for and whatever reason the song sort of presents itself. It's a bizarre process.

I think in this day and age it's very important.

I think my favourite song on the album [Second Hand Rapture'] is 'Head Is Not My Home', I love the vocal melody and it's such a power hit of a track. Every time it pops on I like listening to it, I'm really drawn to it.

I think something for us that we're always interested in is how people interpret the music or the band for themselves, and that sort of level of interactivity for us specifically is really awesome, but I can imagine for some bands the ability to make your sound and make your identity known could be challenging.