I think if you don't be proactive about how you want your music to be visually represented, I think other people will do it for you.

I think it's almost a unique control that artists can have now more than they ever did, I think if you don't be proactive about how you want your music to be visually represented, I think other people will do it for you - so how comfortable are you with people putting their own two cents on it?

I think in this day and age it's very important.

I think my favourite song on the album [Second Hand Rapture'] is 'Head Is Not My Home', I love the vocal melody and it's such a power hit of a track. Every time it pops on I like listening to it, I'm really drawn to it.

Which even though we do have a very visual aesthetic and identity, we love it when people make their own videos to the music.

I can imagine for some bands the ability to make your sound and make your identity known could be challenging.

I love Tumblr, I love it, it's like collaging and collecting images, it's such a fun thing to do, it's something that's really therapeutic and I don't really know why.