I think it's almost a unique control that artists can have now more than they ever did, I think if you don't be proactive about how you want your music to be visually represented, I think other people will do it for you - so how comfortable are you with people putting their own two cents on it?

"Pop" was a dirty word for a really long time and it feels like that's not the case anymore.

I think if you don't be proactive about how you want your music to be visually represented, I think other people will do it for you.

It's funny, I write lyrics in a bizarre way - I'm always writing lyrics, mostly when we're traveling or walking around New York, that's when I'm writing most of the stuff.

I can imagine for some bands the ability to make your sound and make your identity known could be challenging.

I think there's just so much awesome music coming out of New Zealand, I've always loved The Naked And Famous, I absolutely love Ghost Wave... it just seems like there's a really cool scene happening out there, I'd love to go and spend some time there and see what other bands are popping up.

Which even though we do have a very visual aesthetic and identity, we love it when people make their own videos to the music.