Which even though we do have a very visual aesthetic and identity, we love it when people make their own videos to the music.

"Pop" was a dirty word for a really long time and it feels like that's not the case anymore.

Which even though we do have a very visual aesthetic and identity, we love it when people make their own videos to the music.

I can imagine for some bands the ability to make your sound and make your identity known could be challenging.

I love Tumblr, I love it, it's like collaging and collecting images, it's such a fun thing to do, it's something that's really therapeutic and I don't really know why.

I think in this day and age it's very important.

I think there's just so much awesome music coming out of New Zealand, I've always loved The Naked And Famous, I absolutely love Ghost Wave... it just seems like there's a really cool scene happening out there, I'd love to go and spend some time there and see what other bands are popping up.