I think in this day and age it's very important.

I can imagine for some bands the ability to make your sound and make your identity known could be challenging.

I think if you don't be proactive about how you want your music to be visually represented, I think other people will do it for you.

'Fantasy' is one of the fewer tracks where it's more literal than most of our things, but at the same time it's totally open-ended. Clearly it's a song about things not really appearing as you want them to, or things either getting what you want and not being satisfied with it because it wasn't how you hoped it would be, or thinking you want something and not getting it and the realisation of that.

Growing up with Tumblr, I can imagine if I was fourteen now being in high school and being on Tumblr all the time in class - that must be such an annoying thing for teachers to have to deal with!

I love Tumblr, I love it, it's like collaging and collecting images, it's such a fun thing to do, it's something that's really therapeutic and I don't really know why.

I think there's just so much awesome music coming out of New Zealand, I've always loved The Naked And Famous, I absolutely love Ghost Wave... it just seems like there's a really cool scene happening out there, I'd love to go and spend some time there and see what other bands are popping up.