I think in this day and age it's very important.

I think there's just so much awesome music coming out of New Zealand, I've always loved The Naked And Famous, I absolutely love Ghost Wave... it just seems like there's a really cool scene happening out there, I'd love to go and spend some time there and see what other bands are popping up.

Growing up with Tumblr, I can imagine if I was fourteen now being in high school and being on Tumblr all the time in class - that must be such an annoying thing for teachers to have to deal with!

I think it's almost a unique control that artists can have now more than they ever did, I think if you don't be proactive about how you want your music to be visually represented, I think other people will do it for you - so how comfortable are you with people putting their own two cents on it?

I think my favourite song on the album [Second Hand Rapture'] is 'Head Is Not My Home', I love the vocal melody and it's such a power hit of a track. Every time it pops on I like listening to it, I'm really drawn to it.

I've got pages and pages of snippets of stuff, and if Max [Hershenow] sends me a track to write to I'll go through all the stuff and the initial reaction of gut and how it makes me feel and I'll sort of go from there and start pulling my favourite pieces of my lyrics and that will be a very literal word collage and from there I'll sculpt it for and whatever reason the song sort of presents itself. It's a bizarre process.

I can imagine for some bands the ability to make your sound and make your identity known could be challenging.