I think in this day and age it's very important.

I think in this day and age it's very important.

"Pop" was a dirty word for a really long time and it feels like that's not the case anymore.

I've got pages and pages of snippets of stuff, and if Max [Hershenow] sends me a track to write to I'll go through all the stuff and the initial reaction of gut and how it makes me feel and I'll sort of go from there and start pulling my favourite pieces of my lyrics and that will be a very literal word collage and from there I'll sculpt it for and whatever reason the song sort of presents itself. It's a bizarre process.

That's such a wonderful thing about the mixing process is when you write the demo or the track, [and] it sort of goes through a couple of different changes and you don't really know what tracks are going to end up working out.

It's funny, I write lyrics in a bizarre way - I'm always writing lyrics, mostly when we're traveling or walking around New York, that's when I'm writing most of the stuff.

I think something for us that we're always interested in is how people interpret the music or the band for themselves, and that sort of level of interactivity for us specifically is really awesome, but I can imagine for some bands the ability to make your sound and make your identity known could be challenging.