I can imagine for some bands the ability to make your sound and make your identity known could be challenging.

I can imagine for some bands the ability to make your sound and make your identity known could be challenging.

"Pop" was a dirty word for a really long time and it feels like that's not the case anymore.

'Fantasy' is one of the fewer tracks where it's more literal than most of our things, but at the same time it's totally open-ended. Clearly it's a song about things not really appearing as you want them to, or things either getting what you want and not being satisfied with it because it wasn't how you hoped it would be, or thinking you want something and not getting it and the realisation of that.

That's such a wonderful thing about the mixing process is when you write the demo or the track, [and] it sort of goes through a couple of different changes and you don't really know what tracks are going to end up working out.

I think it's almost a unique control that artists can have now more than they ever did, I think if you don't be proactive about how you want your music to be visually represented, I think other people will do it for you - so how comfortable are you with people putting their own two cents on it?

Which even though we do have a very visual aesthetic and identity, we love it when people make their own videos to the music.