I have an innate instinct for knowing what's going to work.

Ive been making products for so long, I have a gut feel for what is right - what will work and what wont. I can tell instantly if its a hero or a zero.

Hire prudently, go slow and don’t go overboard.

I learned that nobody's better than you to get your business off the ground. The experience you get is priceless.

I had a history for starting something and maybe getting halfway done. Then I'd see the same thing I was doing on the bestseller list! My ideas were right, but I hadn't done them fast enough.

When I had challenges, it taught me to be more on top of it for the future. Things go wrong all the time when you're running your own business, but it's how you perceive it and deal with it that matters.

Not only is a good name catchy and memorable, it should help people understand what your business does. If your name reflects your products or services you'll have a much better chance of being found [via Google search], so it's important to choose wisely.