Fixing culture is the most critical − and the most difficult − part of a corporate transformation… In the end, management doesn’t change culture. Management invites the workforce itself to change the culture.

Lou Gerstner knows how to do a deal, and George Bush Sr., less so.

I have always believed you cannot run a successful enterprise from behind a desk.

If life was so easy that you could just go buy success, there would be a lot more successful companies in the world. Successful enterprises are built from the ground up.

The rewards system is a powerful driver of behavior and therefore culture.

The next thing is: we can make IBM even better. We brought IBM back but we're gunning for leadership.

You don't get points for predicting rain. You get points for building arks.