The rewards system is a powerful driver of behavior and therefore culture.

The rewards system is a powerful driver of behavior and therefore culture.

You don't get points for predicting rain. You get points for building arks.

We built this company from the customer back, not from the company out.

If the practices and processes inside a company don't drive the execution of values, then people don't get it. The question is, do you create a culture of behavior and action that really demonstrates those values and a reward system for those who adhere to them?

I want to become a student. I want to read Chinese history and go on a dig.

Fixing culture is the most critical − and the most difficult − part of a corporate transformation… In the end, management doesn’t change culture. Management invites the workforce itself to change the culture.