The rewards system is a powerful driver of behavior and therefore culture.

Watch the turtle. He only moves forward by sticking his neck out.

You don't get points for predicting rain. You get points for building arks.

I just think we should look at this as a chess match," he said, "between the world's greatest chess player and Garry Kasparov.

If the practices and processes inside a company don't drive the execution of values, then people don't get it. The question is, do you create a culture of behavior and action that really demonstrates those values and a reward system for those who adhere to them?

Lou Gerstner knows how to do a deal, and George Bush Sr., less so.

This really is a merger of equals. I wouldn't have come back to work for anything less than this fantastic opportunity. This lets me combine my two great loves - technology and biscuits.