I came to see, in my time at IBM, that culture isn't just one aspect of the game; it is the game.

Watch the turtle. He only moves forward by sticking his neck out.

IBM needed - an enormous sense of urgency.

You can’t mandate [cultural change], can’t engineer it. What you can do is create the conditions for transformation. You can provide incentives. You can define the marketplace realities and goals. But then you have to trust. In fact, in the end, management doesn’t change culture. Management invites the workforce itself to change the culture.

The next thing is: we can make IBM even better. We brought IBM back but we're gunning for leadership.

I came to see, in my time at IBM, that culture isn't just one aspect of the game; it is the game.

The last thing IBM needs right now is a vision.