IBM needed - an enormous sense of urgency.
The rewards system is a powerful driver of behavior and therefore culture.
If CEO compensation was performance-driven, which I believe it was in IBM's case, nobody would ever argue. If the shareholders didn't make billions and billions of dollars, I wouldn't make millions of dollars. My salary was the same for 10 years. It was all performance-based.
We built this company from the customer back, not from the company out.
Watch the turtle. He only moves forward by sticking his neck out.
Computers are magnificent tools for the realization of our dreams, but no machine can replace the human spark of spirit, compassion, love, and understanding.