I realised there were no good role models for kids. Popeye eats spinach, but also smokes and hits people.
I want to motivate the world, basically.
Getting kids moving is a key factor in tackling obesity and health problems among the young.
At the weekends I usually have around 50 kids running around in my back garden. They are all friends of my kids. I know all their names. We have barbecues, put up tents, and play soccer. I love it.
LazyTown' is not a TV property, but a lifestyle brand for children.
My message with 'LazyTown' has always been really simple; I just want to get kids and families moving together.