When the students were asked to identify their race on a pretest questionnaire, that simple act was sufficient to prime them with all the negative stereotypes associated with African Americans and academic achievement. If a white student from a prestigious private high school gets a higher SAT score than a black student from an inner-city school, is it because sheโs truly a better student, or is it because to be white and to attend a prestigious high school is to be constantly primed with the idea of โsmartโ?
Malcolm Gladwell[Norden] said, with the Mark 15 Norden bombsight, he could drop a bomb into a pickle barrel at 20,000 feet.
Malcolm GladwellAsian culture has a profoundly different relationship to work. It rewards people who are persistent.
Malcolm GladwellA book, I was taught long ago in English class, is a living and breathing document that grows richer with each new reading.
Malcolm GladwellPeople are in one of two states in a relationship,โ Gottman went on. โThe first is what I call positive sentiment override, where positive emotion overrides irritability. Itโs like a buffer. Their spouse will do something bad, and theyโll say, โOh, heโs just in a crummy mood.โ Or they can be in negative sentiment override, so that even a relatively neutral thing that a partner says gets perceived as negative.
Malcolm GladwellMy highest compliment is when someone comes up to me to say, "My 14-year-old daughter, or my 12-year-old son read your book and loved it." I cannot conceive of a greater compliment than that - to write something that as an adult I find satisfying, but also that manages to reach a curious 13- or 14-year-old.
Malcolm Gladwell