When the students were asked to identify their race on a pretest questionnaire, that simple act was sufficient to prime them with all the negative stereotypes associated with African Americans and academic achievement. If a white student from a prestigious private high school gets a higher SAT score than a black student from an inner-city school, is it because sheโs truly a better student, or is it because to be white and to attend a prestigious high school is to be constantly primed with the idea of โsmartโ?
Malcolm GladwellWe sometimes think of being good at mathematics as an innate ability. You either have "it" or you don't. But to Schoenfeld, it's not so much ability as attitude. You master mathematics if you are willing to try.
Malcolm GladwellThere's no idea that can't be explained to a thoughtful 14-year-old. If the thoughtful 14-year-old doesn't get it, it is your fault, not the 14-year-old's.
Malcolm GladwellA study at the University of Utah found that if you ask someone why he is friendly with someone else, heโll say it is because he and his friend share similar attitudes. But if you actually quiz the two of them on their attitudes, youโll find out that what they actually share is similar activities. Weโre friends with the people we do things with, as much as we are with the people we resemble. We donโt seek out friends, in other words. We associate with the people who occupy the same small, physical spaces that we do.
Malcolm Gladwell