Re-reading is much underrated. I've read The Spy Who Came in from the Cold once every five years since I was 15. I only started to understand it the third time.
Malcolm GladwellPeople at CDC [Centers for Disease Control] who cut their teeth on diseases over the last 10 years have started to think of crime as another disease, and using some of these same concepts. It was something that was in the air in that world, but it was time to bust it out and apply it to any number of different social epidemics.
Malcolm GladwellIf we think about emotion this way - as outside-in, not inside out - it is possible to understand how some people can have an enormous amount of influence over others. Some of us, after all, are very good at expressiing emotions and feelings, which means that we are far more emotionally contagious than the rest of us.
Malcolm GladwellIf you're in business it's both a promise and a warning. It says that sometimes little things can cause some little guy to have an overnight success.
Malcolm Gladwell