I recently talked to an eighteen-year-old - a huge FIFA fan - and realized that he spends more time playing the FIFA video game than he does watching actual FIFA games.
Malcolm GladwellDavid Epstein, the author of the best book on athletics in recent memory - "The Sports Gene" - wrote to me to say that he thinks I'm being overly generous. He points out that, for years, there used to be an "all-star challenge" on television, in which the best professional athletes from a variety of sports competed in a kind of makeshift decathlon.
Malcolm GladwellWe are approaching levels - if we're not beyond levels - of threshold for the number of messages that consumers can take in in a given day. There is a kind of hunger for some kind of new approach to getting the word out about something.
Malcolm GladwellNothing frustrates me more than someone who reads something of mine or anyone else's and says, angrily, 'I don't buy it.' Why are they angry? Good writing does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's headโeven if in the end you conclude that someone else's head is not a place you'd really like to be.
Malcolm Gladwell