The answer is that the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.
Malcolm GladwellIf you are going to do something truly innovative, you have to be someone who does not value social approval. You can't need social approval to go forward. Otherwise, how would you ever do the thing that you are doing?
Malcolm Gladwell[Research] suggests that what we think of as free will is largely an illusion: much of the time, we are simply operating on automatic pilot, and the way we think and act โ and how well we think and act on the spur of the moment โ are a lot more susceptible to outside influences than we realize.
Malcolm GladwellTelevision allows the audience to argue with the creator in a way you don't in a movie.
Malcolm GladwellShortly after the birth control pill was approved for public distribution, one woman wrote to John Rock, its inventor, "You should be afraid to meet your maker." Rock, despite being Catholic replied, "My dear Madam, in my faith, we are taught that the Lord is with us always. When my time comes, there will be no need for introductions."
Malcolm Gladwell